CPO Promo Workguide

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Deal zone ​

The deal zone contains all promotions that are currently running in. Deal zone

The featured promos section of the Deal Zone serves as a curated showcase of selected promotions or special offers that are given prime visibility within the overall promotional landscape. This section is designed to draw immediate attention to standout deals, presenting them prominently to users as high-value opportunities. Featured promos are typically chosen for their attractiveness, whether through significant discounts, limited-time offers, or exclusive bundles, aiming to captivate users and prompt them to explore these highlighted deals first within the broader array of promotions available in the Deal Zone.

Categorized Promos ​

We have multiple promotion types, refer here for reference. Each of these types are given space below the featured deals. See image below as example: Free Gift with Purchase on Deal zone

Dealzone tile ​

Deal zone tile

Each deal zone tile is configured using a json template format. promo key is used for the actual appearance for the tile while the details key is being used for the lightbox that shows upon clicking the "See Details" button.

json
{
    "promo": {
        "overlay": "",
        "image": "brand/makita/gwp-510334/Design3956-PromoImg.jpg?$staticlink$", // ?$staticlink$ is IMPORTANT this link is URL encoded too
        "titletext": "FREE Makita 18V LXT Bare Tool", // Also called HEADING LARGE TEXT in Jira ticket
        "subtext1": "when you order a Makita LXT Combo Kit or Starter Kit", // Also called QUALIFIERS TEXT in Jira ticket
        "subtext2": "", // Used usually for coupon codes
        "cta": "SHOP NOW" // Use empty string "" to disable the SHOP NOW button
    },
    "details": {
        "fineprint": "Free item to be chosen from the promotion page or in cart, and will automatically be discounted once both the qualifying items and the free item have been added. Limit 5 free items per customer. Offer valid until 11:59pm ET on January 31, 2024 or while supplies last. No adjustments to previous purchases. Subject to change without notice.",
        "link": "https://www.cpooutlets.com/gwp-510334",
        "linkText": "See Qualifying Items >",
        "freeitems": [
            {
                "itemlink": "",
                "itemimg": "",
                "itemname": ""
            },
            {
                "itemlink": "",
                "itemimg": "",
                "itemname": ""
            },
            {
                "itemlink": "",
                "itemimg": "",
                "itemname": ""
            }
        ]
    }
}

Deal Zone Promo Content

Product Listing Page (PLP) ​

A Product Listing Page (PLP) is a critical component of our website. It serves as a central hub where users can browse and explore multiple products within a specific promo.

Features of a PLP ​

  • Product Thumbnails: Each product is represented by a thumbnail image for quick visual identification.

  • Brief Descriptions: Users can view brief descriptions of products to get an overview.

  • Filtering and Sorting: PLPs often include tools for users to filter and sort products based on criteria such as price, brand, or popularity.

  • Navigation: Intuitive navigation elements help users move between pages or refine their search.

  • CTAs (Call-to-Action): Users can click on products to access more detailed information on the Product Display Page (PDP).

Product Display Page (PDP) ​

A Product Display Page (PDP) provides in-depth information about a specific product, guiding users toward making an informed purchase decision.

Elements of a PDP ​

  • Product Details: Comprehensive information about the product, including specifications, features, and dimensions.

  • Images and Multimedia: High-quality images and multimedia elements showcase the product from different angles.

  • Pricing and Availability: Clear presentation of pricing, discounts, and availability status.

  • Add to Cart and Checkout: CTAs for adding the product to the cart and proceeding to checkout.

  • Customer Reviews: User-generated reviews and ratings help build trust and provide insights.

Users typically start their journey on a PLP, where they explore products and narrow down their choices. Clicking on a specific product leads them to the corresponding PDP for detailed information.